WHAT “MADE TO ORDER” REALLY MEANS AT MONTARE - EP 2
In an era where speed often outweighs substance, we’ve chosen to take a different route. At Montare, “made to order” isn’t just a phrase; it’s the foundation of how we craft every watch. Rather than producing in bulk, we create each timepiece only once an order is placed. This approach allows us to focus on quality, precision, and individuality, ensuring that the watch you receive is assembled with intention, care, and purpose.
BUILT BY HAND, NOT BY FACTORY LINE
Every Montare watch begins its life as a set of meticulously sourced components, from the reliable NH35 automatic movement to the brushed case and carefully designed dial. When an order arrives, we begin the process of assembly by hand, aligning each part with the precision of a craftsman rather than a production line. Nothing is rushed. Every detail, from the hands to the lume, is checked, fitted, and finished with the same care you’d expect from a bespoke product.
EACH WATCH TELLS ITS OWN STORY
This process means that no two Montare watches are truly identical. Variations in assembly, subtle hand-finishing, and the small nuances of craftsmanship make each piece unique, a reflection of both the maker and the wearer. It’s an approach inspired by vintage automotive culture, where individuality and authenticity matter more than mass production. Just as every classic car carries its own story, every Montare watch carries the mark of the hands that built it.
TAKING TIME TO GET IT RIGHT
Choosing to operate this way also means embracing patience. A made-to-order watch requires time, and we believe that’s something worth celebrating. The wait isn’t an inconvenience; it’s a reminder of what it means to own something created with purpose. While large-scale brands focus on speed and output, we focus on experience and connection, crafting watches that are built to last, not just to sell.
DRIVEN BY TRANSPARENCY AND PASSION
Transparency sits at the heart of this process. We’re open about how our watches are made, where our components come from, and why our approach is different. Montare is driven by passion, not mass-market profit. Each sale supports the next creation, each build fuels the next idea. Our customers aren’t just buyers; they’re part of the story that keeps Montare moving forward.
TIME WORTH KEEPING
In the end, “made to order” is about more than watchmaking. It’s about slowing down, appreciating craftsmanship, and valuing the process as much as the product. Every Montare watch tells a story, not of mass production, but of patience, precision, and pride. And that, to us, is what makes time truly worth keeping.