THE STORY BEHIND MONTARE - EP 1
Montare comes from the Italian word meaning to build or to assemble. This perfectly captures our philosophy, the belief that every watch should be more than a product; it should be a piece of art, a statement of individuality, and a lasting symbol of craftsmanship.
We are a British independent watch brand dedicated to creating handmade mechanical watches that combine precision engineering, thoughtful design, and sustainable craftsmanship. Each Montare watch is built by hand, one at a time, ensuring every detail receives the care and attention it deserves.
WHERE PASSION MEETS CRAFT
My fascination with watches began with curiosity, wondering how something so small could contain such intricate beauty and precision. Over the years, that curiosity turned into an enduring passion for horology, the art and science of watchmaking.
A watch is far more than a way to tell time. In a digital world filled with notifications and screens, a watch stands apart, representing tradition, personal expression, and a daily reminder of craftsmanship and purpose.
At Montare, we aim to bring that feeling to life through beautifully designed, high-quality timepieces that tell more than just time; they tell a story.
Chris - Montare Watches Founder.
BUILT BY DESIGNER, INSPIRED BY MAKERS
At the heart of Montare is our small team of product designers, graphic designers, and watchmaking enthusiasts. Together, we combine our creative backgrounds to design watches that balance modern simplicity with timeless design.
Our design process begins with intention. Every line, texture, and material choice has purpose. We draw inspiration from the world around us: objects built with purpose, meaningful craftsmanship, and clean, functional form.
We believe that luxury design should be accessible, not exclusive. That is why every Montare watch is made to order, allowing us to focus on quality over quantity. This approach reduces waste and ensures that each timepiece is made especially for its owner.
HANDMADE IN SMALL BATCHES
Every Montare watch is assembled by hand using carefully selected components and reliable automatic movements for accuracy and durability. From the moment we receive your order, our team begins crafting your watch, adjusting, assembling, and testing each part until it meets our exacting standards.
By building each watch to order, we’re able to maintain full control over the process, ensuring sustainable production, minimal waste, and maximum precision. This also means that when your watch arrives, it isn’t just another piece off a production line, it’s your watch, built for you and no one else.
DESIGNED TO ENDURE
Each Montare timepiece is created to bring together style, performance, and reliability. We design our watches to be elegant yet durable, the kind of timepiece you can wear every day and still cherish for decades.
Whether you are drawn to our mechanical dive watches or our refined everyday designs, each model represents the same core philosophy: simple design, honest craftsmanship, and lasting quality.
Our watches are made to age beautifully, gaining character with every journey you take. They are built for those who appreciate the art of slow, careful creation, a world away from mass production.
A BRAND BUILT ON COMMUNITY
Montare is not just about watches; it is about people. From collectors and enthusiasts to those discovering their first mechanical timepiece, our goal is to make everyone feel part of the story.
We are proud to be a small, independent watch brand from the UK, driven by creativity rather than mass production. Every purchase directly supports our vision and allows us to continue building watches that celebrate design, craftsmanship, and individuality.
Thank you for being here, for supporting Montare, and for joining us on this journey. Together, we will continue to build not just watches, but a community rooted in passion, creativity, and timeless design.
At Montare, we do not just keep time.
We build it.